Advertising by Blog ~ Good Idea?
Ever since the Internet became the most popular thing to do besides watch TV, someone has tried to make it pay off for them. One of the most interesting and profitable ways so far to make money via the net is to do blog reviews. Some folks do not like this idea much, and have even referred to Blogger’s who do this as shillers. I myself like to think of doing paid reviews as a great advertising machine , a totally original means of getting the word out about your company or product.
If you are looking for a way to introduce your company or product to the masses why not consider having a campaign toadvertise on blogs? You get personal attention to your product or idea and you get the fantastic side effect of having your product or company keywords in a search engine pretty quick, all for a reasonable rate.
I do agree that the blogger must pay attention to the product, really find out about it and make sure it is something that they can either stand behind or at least support honestly. I do not write posts that are favorable just to be paid. If I find a product or company that I feel is not cool, I just do not write about them. I have turned down posts before for this very reason.It is perfectly acceptable to write paid posts, this is exactly the same thing those big Ad Exec’s do except we do not cost your company a ton of moo la to do it for you.
And a plus for the blogger is the fact that they get exposed to many new and fun products they may have otherwise missed in the daily tonnage of information on the net. I have actually been introduced to products that I now use and love all because of a writing job I was given to do.
If you are interested in doing paid reviews on your site, check out PayingPost.com. They are easy enough to get registered with, the site and blog are laid out in an easy to use format and they have eclectic listings to choose from. I do think they can do a bit more work on their customer service attention but I suppose they will iron out the kinks in the system soon enough.
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